Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Kingston upon Hull

Kingston upon Hull is referred as a port city in the East Yorkshire, England with a population of around 260,200 according to mid-2016 est. It is commonly known as Hull, lies upon the northern bank where river Hull meets the Humber estuary. It is the unitary authority in the east Yorkshire located 154 miles north of London and 25 miles inland from the North Sea. The early settlement of the town can be found back to the 12th century. The port of the town was first used by the monks of the Meaux Abbey for exporting the wool. They selected their ideal place for building the quay at the concurrence of the rivers Hull and Humber. Since there is no clear evidence regarding the exact year of the foundation of the town, but it was first referred in 1193. During the 12th century, the town remained as a market town, trading hub and industrial metropolis.

The town is also known for having municipally owned telephone system since 1902. The Member of Parliament of the town contributed towards the abolition of the slave trade in the country. The town also served the theatre of battle in English civil wars took place between the Royalists and Parliamentarians. The town was severally affected by the Second World War and experienced the phase of post-industrial decline, brought socio-economic problems, unemployment and social deprivation. The town has undergone new housing, commercial and administration projects post the Great recession period in the early 21st century.

History

The early history of the town traced its roots back to the Neolithic period. The access to the flourishing hinterland and navigable rivers attracted the people of the surrounding areas for settlement. The name of the town is suggested to be originated from dwelling place or Vik meaning inlet. The River Hull was the ideal channel for exporting the wool from Meaux Abbey. The royal charter was granted to the town in 1293 by King Edward I and renamed the settlement as Kingston upon Hull. The port was developed into the leading port of the England and also served as a base during the First War of Scottish Independence. The wealth of the city grew with the import of timber and wine along with the export of wool and woollen cloth.

During the middle ages, the trading links of the town were extended all over the world and became the centre of the coastal trading network and booming inland. The town flourished during the 16th and early 17th century and major developmental projects came into existence. The town became strategically important due to the presence of large arms and ammunition firms in the English Civil War. Whaling (Hunting of whales) played a significant role in the growth of the economy until the mid-19th century. The city status was granted to the town in 1897. With the decline of the hunting industry, the focus shifted to the deep sea trawling till the Cod Wars between the United Kingdom and Iceland.

Economy

The economy of the town was based on the seafaring and trading. Earlier, trade was initiated in the merchant’s houses such as Blaydes House and centred on the Hull River, later on, shifted to the Humber docks. In 1970, the fishing industry faced the recession, and the city remained only the busiest port managing 13 million tons of cargo per year. The city is home to the several chemical and healthcare industries including Smith and Nephew and Reckitt Benckiser. After the recession in fishing and heavy industries, the wealth of the town is primarily based on travel and tourism, education, entertainment and retail sector.

Landmarks

The famous places to visit in the city are Streetlife Museum of Transport, The Humber Bridge, Hull Marina, East Park, Ferens Art Gallery, Wilberforce House Museum, Hull Maritime Museum, Hull and East Riding Museum, Hull History Centre and much more exciting places.